AT & T, Verizon and other major advertisers will suspend their advertising campaigns on YouTube, after discovering that their brands appeared alongside videos that promote terrorism and other disturbing issues.
The growing boycott puts Google in a situation that threatens to cost hundreds of millions of dollars.
YouTube’s popularity stems from its huge archive of videos of various topics, ranging from neat TV clips to crude speeches by people who criticize homosexuals.
But such diversity in the selections periodically allows ads to appear alongside videos that advertising campaigns find tacky, despite Google’s efforts to prevent that from happening.
Earlier this week, Google vowed to increase its efforts to block ads in «hateful, offensive or discriminatory» ads. But so far, that promise has not satisfied AT & T, Verizon and other advertisers.