LinkedIn seeks to attract users with business news section
LinkedIn plans to launch a section dedicated to business news in its network, seeking to attract users to its service more frequently to read and talk about current events, company executives said on Wednesday.
Updates to its website and smartphone app are the latest LinkedIn attempts – which Microsoft Corp bought last year for $ 26 billion – to grow beyond its original job search service territory and add features Associated with social networks. The section will be called «Trending Storylines».
You will have a series of links to external news sources mixed with related comments written by LinkedIn users. A team of editors will choose which stories to highlight, LinkedIn chief editor Daniel Roth said in an interview.
The company will not have its own journalists. «We think people will start their day with this, to get the news they need,» Roth explained. Social networks like Twitter Inc, Facebook Inc and Snap Inc have long incorporated some kind of section in which they publish the main news.
Unlike the rest, the LinkedIn section will be limited to professions and business topics, seeking to provide information that could be useful in business meetings, said Tomer Cohen, vice president of LinkedIn product. According to the company, LinkedIn has 106 million users monthly active on average and 467 million users in total.