LOS ANGELES – This is what makes Disney a great power. «Beauty and the Beast,» the latest in the flesh-and-blood version of a cartoon classic, grossed $ 170 million in its premiere this weekend, setting a new record for a March debut and Consolidating Disney as the dominant player in the industry.
No other company can match its current streak, thanks to a series of billionaire acquisitions that added giants like Pixar, Marvel and LucasFilm to its magical realm.
«Beauty and the Beast» represents another part of Disney’s brand strategy, the latest adaptation of a children’s story that hits the screens.
Previously, «Alice in Wonderland» was released, which made $ 1 billion worldwide, «Cinderella» with $ 543.5 million, and «The Book of the Jungle», with a powerful 966 , 6 million dollars. Already working on the versions of «Dumbo» and «Mulan».
The last film shows how Bella, played by Harry Potter veteran Emma Watson, helps the tortured Beast (Dan Stevens, from «Downton Abbey») break her spell. Director Bill Condon kept intact the basic plot of the animated hit of 1991 and retained some of his celebrated musical numbers, a 160 million-dollar budget face.
Most of the great studios were removed from the path of «Beauty and the Beast». The only notable release was «The Belko Experiment,» with a $ 4.1 million debut, which tells how a group of executives locked in a skyscraper office in Bogota, Colombia, receives orders from a voice to kill each other
«Kong: The Skull Island» fell 53 percent at the box office, to $ 28.8 million and a total of $ 110.1 million, and «Logan» was third with $ 17.5 million for a Total of 184 million dollars.